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The Pillsbury Bake-off

The Pillsbury Bake-Off® Contest is Back!

Enter your best game day nibbles.

Get ready to huddle up in the kitchen and score big with your best game day recipe! For the 53rd Pillsbury Bake-Off® Contest, the Pillsbury™ Doughboy and Donna Kelce—queen of football spreads—are calling all home cooks to share their “touchdown-worthy” creations. Donna’s playbook? One-hand wonders you can grab while cheering, family-favorite twists that fuel the crowd, and sweets that are always first to disappear.

At Kickoff (September 8 – October 6, 2025), submit your quick (under 20 minutes prep time!), easy (8 ingredients or less, including Pillsbury products) recipes that deliver big flavor without keeping you stuck in the kitchen. Donna’s gameday mentality is simple: “You host & I’ll eat!” Think handheld, make-ahead bites that travel well to tailgates, stand up to hot or cold weather, and let you spend more time with family and friends instead of utensils and dishes. Share your story –we want to know what makes your recipe a true gameday MVP!

Then, in the End Zone (~January 7 – February 1, 2026), it's time for the ultimate showdown: Savory Snacks vs. Sweet Sensations. Donna loves a good chili roll or BBQ chicken bite just as much as she loves cookies (which she admits are the first thing she grabs!). Fans across the country will help decide which of the top four finalists rise to the top – until one champion is crowned the Most Valuable Baker and takes home the $50,000 cash prize!

  1. Round 1: Sweet vs. Sweet battle it out
  2. Round 2: Savory vs. Savory battle it out
  3. Round 3: Top recipes from each previous round compete for the grand prize
  4. Champion Reveal: The winner of the 53rd Bake-Off® Contest is revealed one week before the Big Game!

Ready to enter? Here's how it works:

  1. Step 1: Tell Us About Yourself (Contact Information)
  2. Step 2: Share The Inspiration (Share Your Touchdown-Worthy Story!)
  3. Step 3: Tell Us About Your Recipe (Recipe Details: Title, Prep Time, Servings, Ingredients, etc.)
  4. Step 4: Share The Recipe Ingredients (List Everything You'll Need)
  5. Step 5: Share The Recipe Instructions (Step-By-Step Directions)
  6. Step 6: Upload A Photo Of Your Finished Recipe (Show Off Your Creation!)

Important! Feel free to work on your entry at your own pace! You can save your progress and come back to it later. Just remember to finalize and submit your recipe before the deadline: 11:59 PM CT on October 6, 2025.

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